Easy to use and quick to set up, WooCommerce is one of the most popular eCommerce platforms around. However, to make sure your store is running successfully requires accurate data of your product sales, general performance and so on. It’s crucial to have a robust WooCommerce reporting and analytics tool close at hand to help you keep engineering and optimize your online store.

Thanks to the nature of WordPress, which can easily be expanded as your business grows, adding a WooCommerce online store can be done in a couple of minutes. But simply selling products and collecting cash isn’t a good sales strategy; you need to make sure your store is hitting sales targets, making profits and performing well.

By default, WooCommerce includes reporting tools, but the reports generated are extremely basic and won’t give you very detailed data to work with.

In the following post, we share five of the best WooCommerce reporting plugins and analytics tools that you can start using today.

WooCommerce Reporting and Analytics Tools Comparison Table

1. Export Order Items Pro for WooCommerce

The plugin on the list is Export Order Items Pro for WooCommerce. With this plugin, you can generate accurate WooCommerce order reporting data from your WooCommerce store, complete with sorting options, in a matter of sections.

The reports you generate are entirely customizable, with several advanced features and filters available to you. You can filter reports by the status of the order, specify which data fields you’d like included and control the type of data that is included in the report. This helps to simplify your order fulfillment and saves lots of time generating accounting reports.

Once the reports are generated, you’ll get a high-level view of the order details based on the options you set. Export Order Items Pro for WooCommerce includes advanced sorting options and lets you export reports in multiple formats such as CSV, XLSX and many more.

The main features of Export Order Items Pro for WooCommerce include:

• Customize the layout
• Customize the names and order of fields
• Presets
• Order sorting
• Date range selector
• Choose the data fields
• Filter by status
• Export by user role
• Exclude or include specific information
• Conditional logic
• Export in CSV, CSV-ASCII, XLS, XLSX, HTML, and HTML Enhanced formats

2. Google Analytics and Google Shopping Plugin for WooCommerce

Next on the list is Google Analytics and Google Shopping Plugin for WooCommerce. This handy plugin integrates your WooCommerce store with Google Analytics to give you rock-solid WooCommerce analytics reports relating to your store’s sales and performance.

By tracking all your store’s eCommerce activities on Google Analytics, the plugin focuses on providing all of the stats and data you need to drive consistent traffic to your store and increase conversions. With this plugin in your development tool kit, you’ll gain deep insights into your customer’s buying preferences so that you can repeatedly offer them a better buying experience by simplifying the shopping process.

Google Analytics and Google Shopping plugin for WooCommerce tracks data in both Universal Analytics (Google Analytics 3) and Google Analytics 4. It also includes dynamic remarketing tools to help you get your products in front of interested buyers, recapturing warm leads and converting them.

Through this plugin, you can also connect with your Google Merchant Center account to reach even more customers through shopping ads and further Google services. Finally, the plugin also syncs to multiple WooCommerce stores, links to Google Ads, and provides shopping reports.

The main features of Google Analytics and Google Shopping Plugin for WooCommerce include:

• Google Analytics 4 data collection
• Four enhanced Google Analytics reports
• Track in Universal Analytics and Google Analytics 4
• Tracks Google Ads
• Tracks conversions
• Remarketing tags automation
• Manage Google Ads and Google Merchant Center account
• Google Merchant Center product sync
• Automatic price and inventory update
• Campaign performance
• Refund tracking

3. Product Sales Report Pro for WooCommerce

Another great plugin that generates reports for WooCommerce is Product Sales Report Pro for WooCommerce.

This plugin makes it really easy to build effective sales reports for your WooCommerce store. The reports will give you solid data that can help you manage your store better, track and manage product inventory, and more. These reports will provide you with the metrics you need to plan and make decisions.

With the Product Sales Report Pro for WooCommerce plugin, you can generate reports that help you monitor product sales performance, manage inventory, improve your sales forecasting, and reduce your sales cycle.

Through the plugin, you can create an unlimited number of fully customized reports to your needs and set these to automatically email a report periodically to your inbox. If you design a report that you love, you can easily save it as a template or preset and access the reports at a later stage with a single click.

The main features of Product Sales Report Pro for WooCommerce include:

• One-click report generation
• Create custom presets
• Date range sorting
• Order status sorting
• Sort by user role
• Sort by a specific field
• Include specific products
• Group fields
• Sort by a specific field
• Include specific fields
• Customize the format
• Style the reports with custom CSS and branding
• Export in CSV, XLS, XLSX, HTML, and Enhanced HTML formats

4. WooCommerce Google Analytics Pro

Next up is WooCommerce Google Analytics Pro. This plugin integrates Google Analytics into your WooCommerce store, giving you deeper reporting features by adding advanced events and eCommerce tracking to your WooCommerce website.

Through the plugin, you can set up event tracking and monitor customer events such as adding products to the cart, starting the checkout process, adding or removing coupons, and changing the cart quantity. The plugin provides detailed insights into your store’s traffic and eCommerce events, a great addition to your performance analysis, helping you improve your sales funnel and drive sales.

The plugin automatically pushes these events to Google Analytics for you to assess. Metrics include average order value, sales by product or category, conversion rate, and more.

The main features of WooCommerce Google Analytics Pro include:

• Basic site tracking and analytics
• Universal Analytics
• Advanced event tracking
• Exclude shop managers from tracking
• Track User IDs
• Tracks eCommerce events
• Tracks manually added orders
• Adds events for customer actions
• Tracks order refunds and cancellation
• Tracks email opens
• Adds checkout options

5. WooCommerce Reporting and Analytics

Last but not least, WooCommerce Reporting and Analytics is a great plugin that provides reports designed to help you grow your business. With this plugin, you can generate a series of reports to see what your customers are searching for to plan your products and inventory levels.

There are several reports available. The best sellers report shows you which products are in demand so that you can keep an eye on your stock list. The customer’s report gives you information about when a customer first purchased from you, allowing you to set mailing strategies in motion so that you can keep communicating with your customers. The orders total report shows orders based on a time period and lets you calculate the average. The sales by date reports shows the number of sales within a specified date range, which is great for analyzing sales for the previous week or month.

The main features of WooCommerce Reporting and Analytics include:

• Track the best sellers
• View stats on customers
• View order totals
• See sales by date
• Track inventory by car code
• List products by category
• Save a generated report in any file format

 

Ending Thoughts

With accurate data and advance WooCommerce reporting, you can take your business and online store to the next level. You can refine your sales strategies, improve customer retention plans, manage your inventory better and increase your profit margins. Now that you have a few options of WooCommerce reporting plugins, you can start using these tools and hit the targets you’ve set.

All of the plugins on the list are strong options, but which is the best suited for you? From this list, we highly recommend Export Order Items Pro or Product Sales Report Pro. Both of these plugins are valuable additions to your development toolkit and will help you in your eCommerce journey.

We want to hear from you!

What do you think of the default WooCommerce reporting tools? have you used one of these plugins on the list? Have we missed one that should be included? Share your experience and opinions in the comments section below!