In predicting the future requirements of the growing numbers of WordPress users, Elegant Themes set out to build a theme that would give more and more web users the ability to develop web presences with ease. With this, Divi was designed with sustainability and longevity in mind, and so, undergoes constant renewal and regeneration.

As Elegant Themes keeps re-engineering Divi, they make sure that it always supersedes a previous version of itself. In giving Divi the space to evolve, the theme is able to accommodate and adapt to changes and trends within the greater web design and development industry. In a sense, the same concept of ‘levelling up’ is extended to its users: as the theme itself grows and develops, so do the skills and capabilities of its users. With this, Divi users are able to produce websites that are current, trendy and relevant, quick to craft, and are also at its core really simple to make.

In a nutshell, as Divi grows and expands to become more and more powerful, in turn, its users are given the same space to evolve in ability, skill and resourcefulness.

Having noticed the value in collaboration, Elegant Themes both endorses and promotes the use of a number of independent Facebook groups. With members ranging at various levels of skill and experience, both new and seasoned Divi users are encouraged to communicate freely among themselves – asking each other questions, seeking advice, offering solutions and sharing in either grievances or moments of glory.

Nevertheless, it’s certainly a great feeling that help and guidance are never far from reach, and that the ‘community culture’ of Divi is one that stands for what comes across as a pretty simple manifesto: learn, evolve and share.

Nick Roach, Geno Quiroz, Nathan B. Weller, Mitch Skolnik, David Blackmon, Andy Tran

There are countless blogs and books and witty quotes that all offer the same advice: take your hobby or passion and turn that into your career. This isn’t always the case for the general populace, especially when there are scores of individuals fighting to fill a gap in the market or forcing one into existence for the sake of entrepreneurship. Once in a while, it’s really nice to realize that an incredibly successful company was built, ground up, with authenticity and integrity, and that it stemmed from a place of genuine interest.

In watching interviews with Roach, his character shines through as one who is unassuming, humble and altruistic – somewhat a contrast to the pictures that come to mind of hungry and hustling corporate CEOs. As displayed regularly through Divi Nation interviews, blog posts and the interactions at Word Camp 2016 Orange Country, it’s clear that Roach employs a very strong hands-on approach to his company by finding ways to foster the growth of Elegant Themes at every avenue: from its products to the users and the global community. Beyond this, Roach appears to be one who truly ‘lives his brand’, as he seems to lead his company in a very human way, where incredibly powerful work is executed and handled in a manner that is laid-back, fun and engaging.

Nick Roach is truly a visionary in predicting changes in the WordPress landscape and its user’s requirements well ahead of time. Whether the success of Elegant Themes is due to a stellar portfolio of products or the genius insight to encourage the growth of Divi companies beyond outsourcing, it’s clear that Roach is actively involved at every step of the way, and the entire international Divi Community will only stand to benefit as Elegant Themes continues to grow from strength to strength.

Have a look at Divi and be sure to check out the Elegant Themes blog and YouTube channel, as well as the Divi support Facebook groups and independent developers listed above.

If you still need a bit more convincing, note that the price of one once-off-purchase theme via ThemeForrest is roughly the price of half of an annual membership to Elegant Themes.

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